Question 1

What is sozni embroidery?

Accepted Answer

Sozni is Kashmir's finest needlepoint — tiny flat silk stitches worked with an ordinary needle, so dense that the motif looks woven. A sozni border takes weeks; a full jaal or jama covering the shawl can take six to twelve months of a single artisan's work.

Question 2

What is tilla dozi?

Accepted Answer

Tilla dozi is embroidery in metallic gold- or silver-wrapped thread, the same craft that adorns bridal pherans. On a pashmina shawl it is worked sparingly along borders and butis so the metal never stiffens the drape.

Question 3

Is embroidered pashmina harder to maintain?

Accepted Answer

Slightly. Always dry-clean, fold with the embroidery inward, wrap in muslin, and never spray perfume directly on the work. Sozni and tilla, done well, outlast the wearer — museum shawls with intact needlework are 150+ years old.

Question 4

Why do prices range from ₹7,999 to ₹89,999 here?

Accepted Answer

Base cloth and hours. Aari on fine wool (labelled WOOL) is the honest entry; sozni on GI-certified pure pashmina rises with stitch coverage — border (hashiya), then jaal, then full jama, which is museum-grade work priced ₹89,999.

Embroidered Pashmina

Every shawl carries the Handloom Mark
and GI certificate of Kashmir Pashmina.

Embroidered Pashmina

Every shawl carries the Handloom Markand GI certificate of Kashmir Pashmina.

Every shawl carries the Handloom Mark
and GI certificate of Kashmir Pashmina.